French’s ketchup

The Brief

As our main competitor turns away from Canadian-grown tomatoes, French's Ketchup is proud to honour Canadian farmers and the hard work they put into producing our country's produce. We want to introduce French's Ketchup to Canadian families as the (un)official ketchup of Canada.

The idea

To honour the hardworking local Canadian farmers who grew our tomatoes, we have decided to dress up our bottles in a way that pays tribute to their contributions.