ASS SAVERS

The Brief

Mudguards and fenders are practical accessories for city cyclists, but the market is saturated with little brand recognition. Ass Savers stands out with a memorable brand name and distinctive design, and our goal is to encourage city commuters to cycle more frequently, even in rainy conditions. Our product will help them do so with confidence.

THE Strategy:

While the benefits of cycling are well-known, many people lack the confidence to ride more frequently, particularly in wet weather, out of fear of getting dirty. Ass Savers offers a solution that allows city commuters to cycle with confidence, even in rainy conditions, through our practical and easy to install mudgaurds.

The idea

Ass Savers' mudguards provide the assurance you need to arrive at your destination with confidence.

OUTDOOR

GUERRILLA

RAINWORKS has created a spray that is invisible when dry and revealed when it's wet. It's eco-friendly and lasts between 2-4 months however it can be removed by using simple earth-friendly cleaning products.

Placed at a distance from oncoming puddles.

Reflective collection

Biking in cities has become very dangerous especially at night. Always ride with a helmet and safety lights. To introduce another level of ass saving, we're creating a line of reflective designs so riders can be safer at night while staying protected.